The Leading Nordic Hotel Investment Conference

About the Hotel Investment Conference

The NHC Conference is the leading hotel investment and development conference focusing on the Nordic hotel market. The conference has successfully been organized since 2009 and grown to become the premier Nordic hotel investment and development event. The conference offers extensive knowledge and information sharing with a combination of presentations, interview sessions and panel discussions with executives from the Nordic and international hotel market. It is the networking platform bringing together investors, developers, financiers and operators, creating a unique ”deal-making venue”.

Stay tuned for the NHC Conference 2023.


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Proudly Sponsored By

We are grateful and honored for the support and involvement.

If you wish to be a sponsor at the NHC Conference 2023, please contact for more information.

NH Hotel Group

Bruun & Hjejle

Krook & Tjäder

AI Gruppen

Marriott International

B&B Hotels


Confirmed speakers 2022

Ramón Aragonés Marín

Chief Executive Officer, NH Hotel Group

Sharan Pasricha

Founder & Co-CEO, Ennismore

Torgeir Silseth

Chief Executive Officer, Nordic Choice Hotels

Timothy Abram

Senior Vice President, Starwood Capital Group

Laia Lahoz

Chief Assets and Development Officer, NH Hotel Group

Ascan Kókai

Principal - Head of Hotels, ECE Real Estate Partners

Marie-Noële Schwartzmann

Chief Development Officer, Deutsche Hospitality

Max C. Luscher

CEO Central & Northern Europe, B&B Hotels

Timonthy Walton

Regional Vice President Development, Marriott International

Erik Jacobs

Partner, VERTIQ Capital Partners

Martin Pauli

Associate Director, Arup

Andreas Löcher

Head of Investment Management Hospitality, Union Investment Real Etate GmbH

Michelle Weiss

Head of Hotel Properties, Special Property Finance, Aareal Bank

Alexander Goad


Michael Levie

Nick Adam

Managing Director, Business Development Europe & MEAP, Standard International

Mia Amalie Holstein

VP SMVdanmark

Catrine Birkevold Liem

Senior Sustainabilty Advisor, DNB Corporate Banking

Ari Vuorentausta

CEO Lapland Hotels & Chairman of Executive Board, Lapland Hotels & Safaris

Mattias Stengl

CEO, Strawberry Living


Katia Østergaard Neumann

Heleri Rande

Partner, THINK Hospitality

Patrizia Zueck


Monday 31 October 2022

Pre-conference day (more details to follow)

13:30 - 18:00 - Hotel tour (waiting list)

18:00 - 20:00 - Networking reception


Program and speakers are subject to changes and further updates


Tuesday 1 November 2022

Conference day


NHC Conference Registration and Coffee

Registration and coffee

NH Collection Copenhagen

Address: Strandgade 7, 1401 Copenhagen


Welcome to the NHC Conference 2022

09:15 - 10:15

Setting the Stage

How does the future look for hospitality ? How has the industry come out of a global pandemic and headed into geo-political crisis and economic uncertainty ? How will major topics like ESG, labour and technology shape hospitality in the years to come ?

Macro-economic overview followed by a panel discussion


Mia Amalie Holstein, VP SMVdanmark

Catrine Birkevold Liem, Senior Sustainability Advisor, DNB Corporate Banking

Martin Pauli, Associate Director, Arup

Michael Levie


10:15 - 10:45

Battle of the Giants

How are the Nordic and international giants facing the trends and challenges and what is the outlook for growth in the coming years ?


Torgeir Silseth, CEO Nordic Choice Hotels

Ramón Aragonés, CEO NH Hotel Group

10:45 - 11:15

Coffee & Networking

11:15 - 12:00

The rise of the leisure market

Covid-19 created a boom in leisure travel and guests looking for unique hotel experiences. Will the Nordics in the future pivot more towards leisure, resorts and boutique hotels and what can the Nordics learn from international markets and trends.


Nick Adam, Managing Director Business Development Europe & MEAP, Standard International

Ari Vuorentausta, CEO Lapland Hotels & Chairman of Executive Board, Lapland Hotels & Safaris

Keith Evans, CEO Lifestyle Hospitality Capital (LHC) Group

12:00 - 12:30

Hot Chair - The future of lifestyle hotels

With the joint venture between Accor and Sharan Pasricha, the world’s fastest-growing lifestyle hospitality company, Ennismore, was created. What is the founder and co-CEO's view on the future of lifestyle hotels and his plans for Ennismore ?


Sharan Pasricha, Founder & Co-CEO, Ennismore

12:30 - 13:45

Lunch & Networking

13:45 - 14:30

Investor hard-talk

What are the hotel investment opportunities in the Nordics ? where are yields moving and what are the most interesting segments and deal structures ?


Timothy Abram, SVP Starwood Capital Group

Ascan Kókai, Principal, Head of Hotels, ECE Real Estate Partners

Andreas Löcher, Head of Investment Management Hospitality, Union Investment Real Estate GmbH

Michelle Weiss, Head of Hotel Properties, Special Property Finance, Aareal Bank

14:30 - 15:00

Extended Stay - the hybrid of the future

Extended stay fared well during Covid-19 compared to other segments. Will this trend continue and what is the recipe for creating successful extended stay projects and investments ?


Erik Jacobs, Partner, VERTIQ Capital Advisors

Alexander Goad, CEO, CityID Group

Mattias Stengl, CEO Strawberry Living

15:00 - 15:25

Coffee & Networking

15:25 - 16:10

Development hard-talk

Where are the development opportunities in the Nordics for the international operators and brands ?


Laia Lahoz, Chief Development Officer, NH Hotel Group

Marie-Noëlle Schwartzmann, Chief Development Officer, Deutsche Hospitality

Max Luscher, CEO Central and Northern Europe, B&B Hotels

Timothy Walton, Regional VP Development, Marriott Interntational

16:10 - 16:25

Closing remarks

16:25 - 18:00

Networking, wine & snacks

Advisory Board

It has been an essential part of the NHC Conference's vision to be the leading Nordic hotel investment and development conference, for the market directed by the market. The advisory board meets once a year in Copenhagen and is constituted of selected top level executives from the industry. With representatives from both leading Nordic as well as international industry players, the advisory board helps to shape the content and format of the NHC Conference. We are grateful and honoured for the time and effort the members dedicate to the event.

  • Elie Younes, Executive Vice President & Chief Development Officer, Radisson Hotel Group
  • Trine Sundt, Senior Vice President, DNB
  • Pirjo Ojanperä, Partner, Head of Real Estate Hotel Fund, CapMan
  • Guy Pasley-Tyler, Director, Portfolio & Fund Management, Archer Hotel Capital B.V.
  • Anders Buchardt, Owner & Executive Chairman, AB Invest AS
  • Peter Haaber, Owner & CEO, Zleep Hotels & Core Hospitality
  • Torgeir Silseth, CEO, Nordic Choice
  • Ola Stendebakken, Partner, Midstar AB
  • Laia Lahoz, Chief Assets and Development Officer, NH Hotel Group
  • Ascan Kókai, Principal - Head of Hotels, ECE Real Estate Partners
  • Demian Hodari, Associate Professor of Strategic Management, Ecole hôtelière de Lausanne
  • Frank Fiskers

Nordic Hotel Consulting

Kongens Nytorv 3-5
DK-1050 Copenhagen
Tel. +45 4582 1172



If you have any inquiries or questions about the conference, please contact