Gonzalo Aguilar
Gonzalo joined Minor Hotels in October 2024 and assumed the role of Chief Executive Officer of
Minor Hotels, Europe and Americas, in January 2025. In this role, he oversees the company’s
operations and growth strategy across Europe and the Americas, leveraging his extensive industry
expertise to drive performance and innovation.
Gonzalo began his career with Marriott in 1994, advancing through Food and Beverage roles and
leadership positions in the Americas, including General Manager roles in Miami, Costa Rica, the US
Virgin Islands, and Brazil, where he also served as Country General Manager.
In 2010, he transitioned to Europe as Vice President of Operations for AC Hotels by Marriott,
successfully leading the integration of AC Hotels into Marriott’s global systems, including sales
and marketing platforms, eCommerce, and loyalty programs. He later held prominent leadership roles
as Area Vice President for Southern Europe and Eastern Europe, overseeing operations in diverse markets and driving significant growth in both regions.
Before joining Minor Hotels, Gonzalo served as Chief Operations Officer for Europe at Marriott
International from 2020, where he was responsible for overseeing a diverse portfolio of hotels and
ensuring operational excellence across the region. Under his
leadership, the European portfolio achieved significant growth and profitability, even during
challenging times for the industry.
Gonzalo’s career reflects a consistent track record of delivering operational excellence, achieving
strong financial results, and inspiring teams in complex, multicultural environments. His broad
expertise across regions, brands, and strategic initiatives positions him as a visionary leader in
the global hospitality industry.